🗨️ “I need a way to drive more customers into the service drive – but I don’t know what more I can do”.
❓ Sound familiar?
🗓️ You might feel after working in the Service dept for years and years, that coming up with a way to drive more traffic in the service drive gets harder by the month, let alone by the year.
🔧 One thing many dealers don’t lean on enough, is the OEM’s open recall list.
📝 The open recall list includes;
– your current customers,
– long lost customers,
– new customers in the area that might not have even visited yet, but their new home address assigns them to your dealership.
📌 Now that you have a compelling reason to contact these customers, the government also has a different set of rules for contacting recall consumers.
☎️ Meaning, you can call/text/email customers you couldn’t otherwise legally. See my other posts on government contact exemptions.
You now have a reason to call, and you can go back years and years.
So far back, as long as the consumer isn’t now assigned to another dealership, and isn’t written off/scrapped, you have access to these consumers.
📢 The best part…
The average-sized dealership has thousands and thousands of open recall customers they can connect with.
⏱️ It does take some time to get customers in, so even if you’re busy right now, the time to start cultivating the open recall database, is right now. Make it recurring and consistent. It’s how you grow.
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☎️ You need someone to execute this for you? Dealer eBDC. An outbound Service BDC. ☎️