I’d see my Service Manager, and ask for a download of the entire list of Open Recalls. Takes a few minutes.
For the average dealer, there will be thousands and thousands of outstanding recalls – no joke.
This is the easiest, and fastest way to get a customer in the door, with the least amount of friction
It costs the customer zero, and you get the OEM to pay for your parts, and labour. And you get a shot at keeping a customer, or recovering a lost customer from even years ago.
But also, you get a chance to upsell when they get to the shop (key point – I’ll tell you why later), or try to buy their used vehicle, and get them into something else.
The entire dealership can win here, if you just pull the trigger on this one thing – now.
In Canada, you can call/text/email a customer, without worrying about the National Do Not Call laws, or CASL laws – at least for the first sequence, if you don’t have a way to track it easily.
In Canada, you can connect with a customer via any means for a Recall – however, there are two things to note;
- If they ask to be unsubscribed, from even the Recall outreaches, you have to honour that now, and moving forward, just like anything other unsubscribe.
- You’re not allowed to upsell on an outreach to a recall customer who is outside of “Existing Business Relationship” National Do Not Call/CASL law requirements.
So – step 1. Just download the list. If you can upload it to your CRM, and text/email – do it now. Calling is easy too – but if you haven’t done this before at scale, it may seem daunting, and you’re more opt not to just get this across the finish line.
This is an easy way to retain customers, and recover lost customers.
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