If you’re looking to grow the Service & Parts Dept, or looking to keep your techs busy, or hit Forecast, you don’t have to look too far. You don’t need a big plan either.
What you need to do, is this;
Just pull your entire DMS or CRM database (100% of it), with no year boundary, and look at the “Last Service Date”.
There will be thousands and thousands, and thousands of customers/lost customers.
Remove the duplicates are the customers/vins that are current (today to last 6/7 months), and any outside of our normal operating area (ie. 25kms).
When was the last time you called them? Emailed them? Text them?
You’ve heard of the marketing line, it takes 7 times for a customer to see your message before they act on it?
So – if you did the above, did you do it consistently?
It’s easy to grow your service dept’s business, you just have to do things a bit differently than normal. Start by getting your data from either the CRM, or your DMS. Your DMS has 100% of this information.
Ask them for it if you don’t know how to get it.
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Don’t know how to do any of this?
Get Dealer eBDC to do it for you.